Ferrero's New Campaign for Crunch Is an Absurdist Take on Advertising's Lofty Promises

In its first campaign for Crunch since the company bought it (and the rest of Nestle's chocolate portfolio) two years ago, Ferrero plays on one of the great clich?s of advertising: overpromising. To introduce people to its new concept of "CRUNCHing," the candy brand released a series of ads today to show viewers how the...